The CPA model in pay per click advertising involves the agency being paid only if a CPA target is met.
First, the agency defines what the acquisition is to measure, whether it is form request fill outs, sales or email newsletter sign ups. Following this a target is set for the agency to meet. This is great for clients as
1. This is risk free
2. The agency is incentivised to not only increase the spend, but the efficiency of the campaign
With a management fee approach, we have found that it takes more time to communicate the campaign strategy and justify the resources required, than it takes to acquire the resources and facilitate the running of the campaign. The introduction of the CPA model has given us the flexibility and autonomy to apply the required resource, take calculated risks and experiment with different techniques necessary to improving a campaign’s performance; all at no risk to our clients.
There has not been a better time for companies to employ an agency with the CPA model, as cost per clicks in Google advertising have risen dramatically in the last year.
If you are interested in pay per click advertising with the CPA model, feel free to contact us on +44 (0)207 047 1900 or email us at hello@almonddigital.co.uk.
