October 31, 2011
CEO of Almond Digital, Vishal Alimchandani, will be speaking at World Travel Market Hotel Distribution Summit to independent and small hotel chain representatives. Having worked with hotels of these types for 2 years, Almond has a good understanding of how hard it is for them to manage operations and at the same time grow.
Vishal will go through a series of time efficient and ROI focused marketing techniques along with presenting Almond’s new state-of-the-art second generation booking engine, Booker Centric.
Tags: Events
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August 12, 2011
The CPA model in pay per click advertising involves the agency being paid only if a CPA target is met.
First, the agency defines what the acquisition is to measure, whether it is form request fill outs, sales or email newsletter sign ups. Following this a target is set for the agency to meet. This is great for clients as
1. This is risk free
2. The agency is incentivised to not only increase the spend, but the efficiency of the campaign
With a management fee approach, we have found that it takes more time to communicate the campaign strategy and justify the resources required, than it takes to acquire the resources and facilitate the running of the campaign. The introduction of the CPA model has given us the flexibility and autonomy to apply the required resource, take calculated risks and experiment with different techniques necessary to improving a campaign’s performance; all at no risk to our clients.
There has not been a better time for companies to employ an agency with the CPA model, as cost per clicks in Google advertising have risen dramatically in the last year.
If you are interested in pay per click advertising with the CPA model, feel free to contact us on +44 (0)207 047 1900 or email us at hello@almonddigital.co.uk.
Tags: Digital Marketing, Pay Per Click
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September 26, 2010
Being a new marketing manager can be daunting. It is your first day in the role and expectations from your boss are high not only to quickly understand the brand, but to also deliver increased ROI from marketing activity.
In order to really impress we recommend doing the following right at the outset:
- List the channels your company are currently using for marketing campaigns in order to identify unexploited opportunities
- Request detailed campaign reports for the past 6 months in order to assess the performance of the company’s current marketing agencies
- Compile a list of the current marketing tools the company are your team members about their effectiveness
- Look at potential opportunities for international expansion by measuring search volumes for your company’s product internationally in Google Insights
- Measure your company’s online brand footprint by searching for your brand’s name on twitter, facebook and technorati and of course Google!
- Repeat each of the above but for each of your main competitors.
If you would like a comprehensive analysis of your company’s online marketing activity then our digital audit services might appeal to you. You may also want to see the complete range of services of our digital marketing agency. Feel free to contact us to discuss your requirements and we will be happy to put a plan in place for you.
Tags: Digital Marketing, Strategic Planning
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