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	<title>Almond Digital</title>
	<link>http://www.almonddigital.co.uk</link>
	<description></description>
	<lastBuildDate>Fri, 11 Nov 2011 18:52:26 +0000</lastBuildDate>
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		<title>Almond Digital speaking at World Travel Market London, 2011</title>
		<description><![CDATA[CEO of Almond Digital, Vishal Alimchandani, will be speaking at World Travel Market Hotel Distribution Summit to independent and small hotel chain representatives. Having worked with hotels of these types for 2 years, Almond  has a good understanding of how hard it is for them to manage operations and at the same time grow. [...]]]></description>
		<link>http://www.almonddigital.co.uk/events/almond-digital-speaking-at-world-travel-market-london-2011/</link>
			</item>
	<item>
		<title>The cost per acquisition (&#8216;CPA&#8217;) model in pay per click</title>
		<description><![CDATA[The CPA model in pay per click advertising involves the agency being paid only if a CPA target is met.
First, the agency defines what the acquisition is to measure, whether it is form request fill outs, sales or email newsletter sign ups. Following this a target is set for the agency to meet. This is [...]]]></description>
		<link>http://www.almonddigital.co.uk/digital-marketing/the-cost-per-acquisition-cpa-model-in-pay-per-click/</link>
			</item>
	<item>
		<title>Are you a new online marketing manager? The first things you need to do.</title>
		<description><![CDATA[Being a new marketing manager can be daunting. It is your first day in the role and expectations from your boss are high not only to quickly understand the brand, but to also deliver increased ROI from marketing activity.
In order to really impress we recommend doing the following right at the outset:

List the channels your [...]]]></description>
		<link>http://www.almonddigital.co.uk/digital-marketing/are-you-a-new-online-marketing-manager-the-first-things-you-need/</link>
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