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Conversion Rate Optimisation

Imagine this: You have optimised your paid search campaign, you are ranking highly for relevant search terms in the organic listings of every major search engine and your display advertising campaigns are sending significant amounts of relevant traffic to your website. However, sales are still not as high as you would like them because conversion rate is only 2%. This is where Conversion Rate Optimisation (‘CRO’) comes in. By merely increasing conversion rate by 1-2%, CRO usually pays for itself many times over and indeed we have regularly been able to bring increases of 5-10% for our clients.

Conversion Rate Optimisation with Almond

We are experienced at both running conversion rate optimisation tests ourselves on behalf of clients as well as providing training and consultancy for in house teams to conduct the tests independently.

Almond Managed CRO

We provide a complete CRO solution:

  • Detailed briefing session to understand client business objectives
  • Site review with full test plan
  • Implementation of Tracking and Configuring of Tuning Software
  • Ongoing Optimisation once testing begins
  • Reporting and analysis
  • Findings and Recommendations for future tests

Conversion Rate Optimisation Training

We train your team on the following key elements of CRO tests:

  • Tuning Engine Software & Principles of data driven design
  • Different test strategies: A/B vs multivariate testing
  • Selection of test pages
  • Treatment of results and analysis of data

Get in Touch

If you are interested in increasing the conversion rate of your website for one or more conversion goals, why not Get in Touch with us or use our facility between the hours of 9am and 6:30pm to find out more about this service.

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