The Impact of internet marketing on your business

The Impact of internet marketing on your business

What is internet marketing?

Internet marketing is the action which promotes a business or service via the internet, using a variety of tools to increase traffic, clicks, visibility and by extension, sales and profit. It’s much, much more than just the ads you see on Facebook or your favorite streaming services. It covers Facebook pages, Instagram accounts, Youtube videos, even regular, plain old websites.
So to be simple: It is everything on the internet made to promote your product in any way, shape or form.

How your business will benefit

This field is very important in today’s business world, and yet despite the publicity it gets, there’s still a lot of simple and obvious openings in today’s business marketing strategies. First of all, it’s important to adjust your strategy to the type of business you are. For some companies lead generation works well.

The Impact of internet marketing on your businessFirstly, in case you’re a local, small, brick and mortar type business, it’s quite possible you don’t even need a website to start with. A simple Facebook or Instagram page will do, there you’ll write down all the important facts about your business, such as opening and closing hours, contact numbers/emails, your name and line of work, as well as any news and promotions you’re doing. This’ll help increase your visibility by an order of magnitude, as well as making it easy for new customers to inform themselves about your business. It’s also important to list your business on Google maps, so that people are able to find their way to your premises.

What if, instead, you’re a medium-size business? Well in this case you’ll definitely need a web site, in addition to this you could go with a social media page, but in this case, the social media page should be more of a platform to connect with and hear your customers’ comments on your services, rather than your primary method of interaction with them.

Your website should contain all the information a small business Facebook page should, in addition to that, you should have extensive information about what kind of business you are, every service you offer should be extensively described in detail. In addition to this, you should have a contact us page, an about us page, and an intuitively designed homepage, because a lot of internet users in today’s world will just gloss over a website that isn’t presented simply and intuitively to them.

The Impact of internet marketing on your businessIf you’re a large-scale business a website is a must. It should be designed with utmost professionalism, and contain the same things a medium-sized business’ would put on their website, but an additional thing you should consider as a large business is adverts, this means paying platforms, such as Google, Facebook or similar money in exchange for them playing advertisements about your product, if you so wish you can even tailor to what kind of person these adverts will play. This means that you can greatly narrow the audience that sees your ads, for example if you were a crocheting business, you’d be able to filter through the people that searched rocheting’ on Google recently. Another good idea is, in case you’re a digital business, or there’s a popular YouTube channel dealing with your subject matter, to sponsor them, and make them advertise your product.

To conclude, internet marketing is not only a must in today’s business world, it can cut marketing costs with ease, while allowing you to interact much more directly with your target audience.

How to Build & Launch a Super-Charged E-commerce Website

How to Build & Launch a Super-Charged E-commerce Website

Building and launching your business’ e-commerce site is considered a hard task to accomplish; however, this can be a straightforward task if you follow some necessary steps that help you to get started and achieve your objective. Below are the things that you need to consider to build and launch a super-charged e-commerce website.

Choose Your Domain Name

Before you start to put together your e-commerce website; you will need to acquire a domain name. A domain name is your business’s website online address where customers visit to buy items offered. Your domain name should be identical to your business’s name.

Look for Web Hosting Services

Another thing is to find a web hosting service to put the website up on the internet for people to view. Web Hosting services also store your website’s data files and post them on the web to be seen by people who visit your site via its domain name.

Choose Your Email Provider and prepare Your Templates

Though a lot of Email hosting services providers are available today; consider searching for the best provider whose services suit your business needs. You will also need to spend some time setting up your templates, creating welcome emails and, getting your email marketing campaigns ready.

Create your e-commerce Website

A business’ website is an essential thing. You can use e-commerce site generators or maybe employ a professional from a web hosting services providers to create your site. It is important that your site features the items your business offers for sale and also present a selling method that interacts with customers directly. Besides, your site’s design and layout should attract and turn visitors into customers and also motivate them to stay on the site to make purchases.

Merchant Services Provider

Given that it is not possible for ecommerce businesses to utilize cash payments for transactions done on online sites; it is essential that you get a merchant services provider to take care of payments made using debit and credit cards or any other acceptable online payment method. Merchant services providers help to bridge the gap between the ecommerce business, the client and the Credit Card provider.


Most ecommerce businesses employ the right marketing strategies to draw visitors to their websites. Some of these are (PPC) pay-per-click marketing and promotion via social platforms, email marketing, and search engine optimization. Include links to the business’s social media pages on your website to help increase your following.

Choose And Prepare Your Social Media Networks

Social media sites are essential to every ecommerce store as they provide a reliable supply of visitors and potential clients. It brings your site a large number of visitors some of whom are your potential customers for your products. Create beautiful pages to get many followers.

Research Your Keywords

Keyword research is necessary before starting and setting up your ecommerce site. It is an integral part of SEO which assists search engines to understand about your website and the items offered for sale. Also, it improves your site’s visibility through better site listings in the search results.

Choose Your Key Performance Indicators

It is essential to name some key performance indicators to use in your ecommerce business before launching it; identifying the pointers to use in monitoring your business helps you to stay on the right path and paying attention to growing your business. Examples of KPI’s include overall sales per month and rate of stock turn-over.

Launch Your Site

How to Build & Launch a Super-Charged E-commerce WebsiteHaving done all of these, all you require is to go on and launch your e-commerce site to your eager and anticipating social media followers and website subscribers who will be waiting to view and maybe buy some items from your e-commerce site.

Remember, it is not a simple task to build and run a successful ecommerce business. It requires a lot of dedication and determination to make this work; however, by following the methods mentioned above, accomplishing your target will be a lot easier.