Tag SEO

What is internet marketing?

Internet marketing is the action which promotes a business or service via the internet, using a variety of tools to increase traffic, clicks, visibility and by extension, sales and profit. It’s much, much more than just the ads you see on Facebook or your favorite streaming services. It covers Facebook pages, Instagram accounts, Youtube videos, even regular, plain old websites.
So to be simple: It is everything on the internet made to promote your product in any way, shape or form.

How your business will benefit

This field is very important in today’s business world, and yet despite the publicity it gets, there’s still a lot of simple and obvious openings in today’s business marketing strategies. First of all, it’s important to adjust your strategy to the type of business you are. For some companies lead generation works well.

Firstly, in case you’re a local, small, brick and mortar type business, it’s quite possible you don’t even need a website to start with. A simple Facebook or Instagram page will do, there you’ll write down all the important facts about your business, such as opening and closing hours, contact numbers/emails, your name and line of work, as well as any news and promotions you’re doing. This’ll help increase your visibility by an order of magnitude, as well as making it easy for new customers to inform themselves about your business. It’s also important to list your business on Google maps, so that people are able to find their way to your premises.

What if, instead, you’re a medium-size business? Well in this case you’ll definitely need a web site, in addition to this you could go with a social media page, but in this case, the social media page should be more of a platform to connect with and hear your customers’ comments on your services, rather than your primary method of interaction with them.

Your website should contain all the information a small business Facebook page should, in addition to that, you should have extensive information about what kind of business you are, every service you offer should be extensively described in detail. In addition to this, you should have a contact us page, an about us page, and an intuitively designed homepage, because a lot of internet users in today’s world will just gloss over a website that isn’t presented simply and intuitively to them.

If you’re a large-scale business a website is a must. It should be designed with utmost professionalism, and contain the same things a medium-sized business’ would put on their website, but an additional thing you should consider as a large business is adverts, this means paying platforms, such as Google, Facebook or similar money in exchange for them playing advertisements about your product, if you so wish you can even tailor to what kind of person these adverts will play. This means that you can greatly narrow the audience that sees your ads, for example if you were a crocheting business, you’d be able to filter through the people that searched rocheting’ on Google recently. Another good idea is, in case you’re a digital business, or there’s a popular YouTube channel dealing with your subject matter, to sponsor them, and make them advertise your product.

To conclude, internet marketing is not only a must in today’s business world, it can cut marketing costs with ease, while allowing you to interact much more directly with your target audience.

Working with a digital marketing consultant for the first time can be challenging given the many factors that must be taken into consideration. Will they understand your company or products? How will they work with you and your team? Will, they have what they promise and will they have? These are all the important questions that you will look for answers and do some due diligence, you will definitely find the right person for your company. Here are the points you should consider in searching for a digital consultancy:

What are their experiences?

There are different types of online marketing consultants working in different sectors and you need to make sure that the person you use has experience in your field. For example, a B2B marketer will have different skills and experiences than those in the consumer retail sector.

This is an important consideration and you should make sure that they understand the nature of your company, trends in the industry and what your goals are.

Who have you worked in the past?

Ask for references from previous clients and check the full list of customers who have worked with them. This should give you an idea of ​​their experience because if you have worked with similar companies, you have an advantage.

In which sectors are you working?

Some sectors overlap, and an online marketing consultant who has worked in the B2B services sector is likely to bring valuable skills in the consumer services sector. This is because many of the problems related to the nature of services, such as their insignificance and consumption at the time of production, are very similar.

Are they independent agencies or marketers?

With the development of Internet access around the world and fast connection speeds, working with customers and partners around the world has become much easier of registered salespeople who provide great service. In addition, the classification and classification systems on these sites make it easy to choose the independent person who has the skills you need.

The other two options include hiring an online marketing specialist or employing a wide-ranging agency of skills and a team of experts who can help create online campaigns, write digital ads, email marketing, social media and much more.

Where are you based?

If you decide to work with an independent, the benefit is the opportunity to meet face-to-face to discuss strategies. This way, you’ll be able to build a stronger relationship that ensures you’re on the same page as your business plans.

What qualifications do they have?

A certificate or diploma in marketing is a good start, but it is not necessary, especially in the world of the Internet, where expertise and technical skills are more important. However, it is important to have basic marketing skills in market research, customer analysis strategies, competition, and other skills taught at colleges and universities.

Do they have opinions online?

If you plan to work with an independent employee or agency, you are likely to have opinions about the work they have done in the past. Check out these reviews to see what other customers are saying about their skills, work ethics, experience, reaction time, and so on. Also, if you can get references from previous clients that may be useful to you when making a decision.

What do you charge for your services?

You should hire an affordable consultant for your business, no matter how perfect, if you can not cover it, it’s better to look elsewhere. Affordable businesses are available at sites such as Elance, but these sites are more suitable for projects and one-time tasks.

Is it published or the author?

This is not as important as other points, because there are many marketing experts who have not published articles or books. Of course, a marketing specialist who is considered an expert and published is a reward for someone who is not, because they have shown deep knowledge in their field and are also respected.

In today’s world, digital marketing is the only way we can get ahead in our businesses and stay in the competition. A majority of our consumer market is constantly online and the only way to get their attention is digital marketing. Especially when you have a relatively small scale business and the bigger brands intimidate and threaten to take over, digital marketing seems to be the only thing to keep you going and expand. A few strategies if you are starting out in digital marketing are;

Set a goal and the ground plan for your business

Everyone wants growth and profits and if you want to achieve that, always start from the ground level and then go higher. Set out the basic layout of what your business is about and set goals of what you want to achieve and how. Digital marketing greatly boosts small businesses but without a proper layout, it is bound to create a mess. Set up a budget about how much you want to spend and how are you going to achieve the maximum results. Make sure that your website is attractive and catchy and prompts customers to visit.

You have to generate interest of the customers in your product or service

When an attractive website is set, use certain tools to generate interest among the customers. Define the service you provide and attract their attention with attractive deals and offers so that at least register with your site. After that is done, pat attention to the type of services they are interested in and shoe them offers related with them.

The content of your website or blogs for digital marketing is of great importance. Make sure that the content is SEO based so that your website is among the top results while searching for the respective key words. The appearance of you website will determine the stream of online customers.

Create pop ups on your website for subscription to newsletter or special discounts if they register with your site

This helps you to have a contact with the potential customer via either their email address or mobile number. Thus you can constantly update them on the latest deals and the newest trends and that may cause them to be repetitive customers on your site.

Use social media and post engaging content to attract more people to your website.

You can give discount codes and coupons for the first fixed number of orders or subscribers or downloads if you have an app. This will encourage more people to place orders and fast thus increasing the traffic on your website.

If you are constantly promoting your site and offering people new and better deals, this means that there will be times when there will be heavy traffic on your site which can cause the server to not load the site. You have to make sure to avoid such a scenario. Nobody likes to be on a site that does not work properly. Invest in good software and keep your site bug free. You can add links to other pages and blog posts to divert the traffic so that the server does not hang.

You have to be very precise and at the same time engaging while promoting your services or product online. Make sure that all the details are available clearly on the website as no one will trust the company if the information you provide is vague.